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Choosing Promotional Items: How to Choose the Right Promotional Products & Items

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Choosing Promotional Items:

How to Choose the Right Promotional Items & Promotional Products

 

Global Promo specializes in offering exceptionally high promotional items at cost effective prices.

 

Find yourself wondering how to choose the right promotional item?

Keep reading, you’re in the right place. 

Promotional products and promotional items are one of the greatest ways for marketing a business, spreading awareness for a cause or company, or for promotion at special events or occasions. For this reason, being able to choose the right promotional item is important. 

Here at Global Promo, we don’t only offer state-of-the-art screen printing, custom t-shirt printing, and many other promotional services, we also understand the importance and value promotional items, corporate apparel, trade show giveaways, and branded items have and take pride in being with each customer from concept to completion. 

When it comes to choosing a promotional product, let alone choosing the right promotional product, there are many factors involved, and it can sometimes seem difficult with so many options. 

Truth be told, nearly ANY promotional item will have a tremendous benefit for your business, as they are highly cost effective, and reach a wide number of people. Of course, there are always items that may have a higher return than others, based on your specific business, goals and target market

After working with hundreds of thousands of clients, and distributing millions of promotional items and promotional products throughout Florida, nationwide, and internationally, we have gotten down some starting points for clients to pick the right promotional product.

Today, we’ll cove the 6 most important steps for choosing a promotional product. 

 

Choosing Promotional Items:

How to Choose the Right Promotional Products & Promotional Items

1. Figure Out Your Promotional Product and Promotional Item Goals 

The type of promotional product to choose will depend greatly on your specific goals.

We have worked with clients ranging from those who had goals of making a name for themselves at tradeshow with promotional tradeshow giveaways, clients who have been in business for years and were looking to reconnect with their customer base via promotional items, clients who had a new business and looking to get their name out there, and everything in between.

We work with every client based on their specific needs, and take into account the specific business and goals, and highly recommend the same for you.

For example, are you focusing on reach a wide mass audience, or a more select group of people? If it’s a large amount of people, promotional items such as coasters, charger banks, car chargers, sunglasses, shot glasses, and head phones are great choices. These are all promotional items that are used by a high number of people.

If you’re focused on a more select group of people, it can be more beneficial to focus on items that may not be used as often, but will be used and ensure your business, brand, or organization will be remembered. An item like this would be a wine accessory, such as a wine bottle opener. If you know your target audience loves wine, this will be an item that has a great use and effect.

 

2. Make Sure It’s Relevant to the Customer/Target Audience 

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If you run a fitness company focusing on customer’s who are involved with fitness, it would make sense to choose promotional items relevant to fitness, such as water bottles, fitness bands, or gym bags. If you are a technology company focused on customer’s who are involved with technology, it would make sense to choose charger banks, usb drives, or car chargers.

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Global Promo Brandable Portable Chargers are a Great Hit with Nearly All Customer’s

Point being: Choose a promotional item relevant to your target audience. Ideally you want to not only get your company name out there, but also connect with the customer’s via the promotional item. When it’s relevant to them, they not only have an item to constantly remember you by, but also an item that will be of real use and value to them. 

This may seem obvious, but it’s amazing how people can sometimes lose sight of this during the process of picking the right promotional item, many times choosing the lowest priced item when sometimes expanding the budget slightly would actually result in more exposure and return. 

 

3. Choose a Promotional Product Relevant to the event

When it comes to choosing the right promotional item, if you’ll be giving away products at a specific event, it is a nice touch to have the product relevant to the event.

For example, if it’s an outdoor concert, give away promotional items such as hats, stadium cups, or selfie sticks, as these are items immediately useful to the event, and still useful afterward.

If the promotional items will be given out in a night-life environment, promotional items such as shot glasses or bottle opener’s would be appropriate.

If it’s at a tailgating event or sports event, promotional items such as stadium seats or flying discuss would work very well. 

Be sure to inform us of your specific event and needs, and our dedicated customer service reps will be sure to work with you every step of the way to choose the best promotional products and promotional items. 

 

4. Choose a Promotional Item in Season

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Ideally you want to choose an item that is relevant to the season, ensuring it gets the most use and exposure during that time. If it’s winter time, it may not be the best time to give out promotional sunglasses, since they’ll rarely be worn. However, mugs, sweaters, or thermoses would be great for the winter. If it’s the spring or the summer, sunglasses will go a long way, as will other beachwear and summertime items. 

The good news is, we proudly offer over 1,000 different promotional items (be sure to check out our full catalogue), many of which will have a use and create a great amount of exposure regardless of the season. That being said, an in-season promotional item will always have a tremendous impact. Here are some ideas by season:

Fall

Custom Long Sleeve Shirts/Sweaters

Beanies

Mugs

BBQ products

Golf accessories

Blankets

Jacket

Winter

Mugs

Stainless steel tumbler

Sweaters

Beanies

Blankets

Fleece

Coat

Spring

Umbrellas

Kooler

Sunglasses

BBQ products

Golf accessories 

Discus

Lawn Chairs

Summer

Kooler

Sunglasses

BBQ Products

Beach balls

Custom T-Shirts

Discus

Tank Tops/Shorts

View Full Product Catalogue

5. Consider Offering a Kit

When it comes to how to choose the right promotional item, it isn’t always just about one item, but sometimes several. Many of our clients have found tremendous success offering several promotional items using our promotional kits

Global Promo promotional kits include tailgating kits, house cleaning kits, wine kits, tradeshow kits, custom kits, and much more.

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6 of the 37 pre-designed promotional kits we offer at the best possible price! Feel free to ask about custom designed promotional kits as well!

You can view our full promotional kit selection, as well as catalogue, by clicking here.

 

6. Make Sure You Choose High Quality Products (Your business will be associated with the quality)

Your customer’s will associate the quality of the product with your business, and we ensure each item represents quality.

While it may be tempting to base EVERYTHING on price, it’s not ALWAYS just about price, but also the QUALITY of the products. 

One of the reasons millions choose Global Promo every year for their promotional product needs is not only due to our excellent customer service and cost effective products, but also because of the exceptionally high quality printing and products we offer. While many people throw around the word “high quality” we truly offer the highest quality services and items on the market. 

All products and items are department store quality, and we offer state-of-the-art printing technology to ensure no logos, brands, or other decals fade with time.

 

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Global Promo state-of-the-art printing machinery

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Our 55,000 Sq. Ft. facility located in Orlando, Florida has dedicated employees, countless product, and state-of-the-art machinery all at your disposal.

 

Choosing Promotional Products Recap:

How to Choose the Right Promotional Items & Promotional Products

Choosing the right promotional items and promotional products may seem difficult, but remember, no matter what promotional item you choose, customer’s will always be happy to have them, and they also have one of the highest ROI out of all marketing and promotional means.

Here are the top 6 ways to choose the right promotional item recap:

1. Figure Out Your Promotional Product and Promotional Item Goals

2. Make Sure It’s Relevant to the Customer/Target Audience

3. Choose a Promotional Product Relevant to the Event

4. Choose a Promotional Item in Season

5. Consider Offering a Kit

6. Make Sure You Choose High Quality Products (Customer’s associate your business with the quality)

 

 

Ready to Invest in Promotional Items & Promotional Products?

Our dedicated service and sales reps are waiting by to work with you on your order. Whether you know exactly what you want, have an idea, or want to work with us from concept to completion, we give 100% focus and dedication to each customer, and ensure 100% satisfaction for you and your business. Call us directly at 407-513-9801 or fill out the easy to fill contact form below!

 

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