How Many Different Types of Promotional Items Should You Have?
We recently received a great question regarding promotional items from a new client, and with their permission, posted the question here:
I’m new to promotional items but very excited to begin implementing them to my business’ current marketing strategy. We have currently been mostly advertising on billboards, but know this is something new our business needs. That being said, we’re not sure about how many items to get. Any suggestions?”
For those who are just getting their feet wet in the promotional item market, it can sometimes seem overwhelming, with thousands of different items to choose. As a general rule, you always want at least 3 different items, but it ultimately depends on your specific goals.
We covered how to choose the right promotional items in a previous post, and today, we’ll dive a little deeper into how many items should your business have to effectively promote.
Deciding on How Many Promotional Items/ Promotional Products
The first thing to take into consideration is the budget. If your starting with a lower budget, it may be best to have only 1 or 2 items. Read about promotional items under $1 here.
If you have more wiggle room with your budget, it can beneficial to offer 3, 4, or 5 different items.
(2) Your Target Audience / Customer and Client Base
The total items to have also depends on who you’re interested in attracting to your business. If your customer base can be a wide range of people, it can be best to have several different items that will connect with a lot of different people.
If your business is a more specific niche, it may be better to just have 1 or a few items that really targets in on the market.
(3) Where will you be distributing the items?
If you’re planning on attending an event that will have a lot of people, it may best to offer several different cost effective items. If you have only 1 or 2 items, there’s a risk these items may not connect with the people at the event, and the items stay with you, rather than the customer’s.
Bonus Tip: Get a Promo Kit or “Swag Bag”
Create a Promo Kit or “Swag Bag”. Promo kits are packages of promotional items, usually 3, 4 or 5, grouped together. We have pre-made packages such as for those in the cleaning industry, fitness, trade show survival kit, and more.
We also offer the option to create your own bag. These bags are great because they offer customers or clients a wide range of items, and are conveniently grouped together.
About Global Promo – Orlando, Florida based promotional company
Global Promo, located in Orlando, Florida, is your elite promotional group. We offer expertise in promotional items, promotional products, screen printing, custom t-shirt printing, custom apparel and more.
We offer high quality items and apparel, all at competitive, affordable prices. Our selection includes thousands of different brand-able items. We also offer all forms apparel that can be branded or customized, including custom t-shirts, long sleeve shirts, hoodies, button downs, sweaters, vests, and more.
Contact Us Today
Contact us today to get a quote, learn more about our services, or place an order. We have dedicated account executives ready to work with you on your order, all the way from concept to completion.