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How to Connect with Your Customer’s Through Promotional Items

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In today’s day and age, it’s more important than ever to connect with your customer’s. There’s so many brands and companies out there, which means it’s important to be able to really stand out and allow your customers the chance to get to know the brand behind your company. 

What’s great about promotional items is they allow the opportunity to not only offer a convenient and practical item for customers to use, but also act as an effective way to connect.

How can you connect with customers or clients through promotional items?


It’s all about choosing the types of items your customer’s will really appreciate and value.

As we covered in how to choose the right promotional item, it’s important to take your customer’s and industry into account. 

A great way to do this is to really think about your customer’s and their everyday lives. What are items that would really benefit them?

If you’re in the cooking or restaurant industry, you’ll want promotional items related to cooking.

If you’re in the fitness industry, you’ll want items related to fitness. 

While it can be tempting to choose promotional items under $1 in an attempt to get the most bang for your buck, this isn’t always the best route to go. 

When chosen properly, promotional items are not only a great way to expand your brand and exposure, but to also connect with your customer’s or client’s through an item that can have a practical use and positive impact on their everyday life. 

This is why it can be best to switch up the types of promotional items you choose. 

While items like pens are very common due to their low price and practically, they usually don’t create a very lasting impression. 

What’s best is to choose some low cost promotional items such as pens, but also choose 1, 2 or even 3 items that are not the typical promotional item, but will stand out to your customer, have them really remember your brand, and create a connection and/or positive association in the process. 

Choosing Promotional Items that Will Result In Positive Associations with Your Business

To go deeper into choosing a practical item, choosing an item that will create a positive association with your business or company is an incredibly effective way to connect. If you take a look at major brands, many of them  are incredibly skilled at doing this through commercials or other forms of marketing and advertising. 

Coca-Cola commercials for example, rarely actually sells their product, but instead sells a concept, such as sharing or being together with people we care about. While a promotional item isn’t the same as a commercial, we can still take some of these concepts and apply them.

(Don’t think too much into this though, it’s just something to take into consideration.) 

In regards to promotional items, one great example of this is promotional Frisbee’s. 

Promotional Frisbee’s are very low cost, starting at only $0.89, but also are an item that can leave a real lasting impression and connection with a customer. 


If your customer base is the type of people who enjoy athletics’ or the beach, that promotional Frisbee becomes more than just an item with your brand. It can become an item that is based around fun and memories from Frisbee games or just having a catch with the Frisbee. 

The fun feelings they have playing Frisbee now are also associated with your brand, and as sales psychology studies have shown, people make purchases based on emotion first, and then rationalize the purchasing decision with logic afterward. 

The fun and excitement and good feeling’s that come from playing frisbee are now going to be associated with your business.  

While it of course doesn’t have to be a frisbee, fun promotional items can result in a huge impact because of this. The same can apply to items such as stress balls, tailgating items, and many more. It all ultimately depends on your industry and customer base.

While there is of course more factors than just the “fun factor” or other types of positive associations, keep this in mind when choosing your promotional items, and you really create a connection and lasting impression with your customer’s or client’s. 

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