Tips for Choosing Your Promotional Items, Promotional Products, & Promotional Gifts
Promotional items, promotional products, and promotional gifts are one of the most cost effective forms of advertising. Many promotional products cost less than a dollar, and the ability to attract and gain customers for less than a $1 means great returns for your business and brand.
While there are many promotional items under $1, there are also many that range up to $2, $3, and even above $5.
The question is, which promotional items should you choose for your business?
Many people tend to gravitate toward the most affordable promotional items. This can even be a great strategy for some business’. It’s not always the best strategy to base everything on cost though.
1. Price Isn’t Everything
The first reason is that while price is an important factor, quality is also something to take into consideration.
Let’s say you choose promotional pens, as they are an incredibly cost effective item. You hand them out to potential customer’s and they are more than happy to take them. It seems like everything is going well.
The thing is…pens tend to be very easy to loose. It’s also fairly common for some promotional pens to run out of ink quickly. (This is why at Global Promo; we always place an emphasis on offering the highest quality items but still offering them at a great value.)
This means if the pens run out of ink fast or are lost, your customers may very well even forget it was your business’ pen they were using.
2. It’s Good to (Reasonably) Stand Out
The second reason would be that the lower priced items are also very common items among many business’. If your business is offering the same promotional items as others. your business may not stand out as much. This doesn’t mean to over think which items to choose, but it does mean to have an item or 2 that isn’t a “typical” promotional item.
This is why we always recommend choosing promotional items that are somewhat related to your actual business and industry, and will be used fairly regular by customer’s.
It’s for this reason we offer over a thousand different promotional items we will brand for your business, applying our state-of-the-art screen printing machinery, located at our 55,000 sq. ft. facility in Orlando, Florida.
Feel free to check out some of these in our promotional catalogue here.
One great way to do this is offer a promotional kit. Promotional kits usually consist of a branded bag or other item that also contains several other branded items. This way, your customers receive a variety of items with your business’ brand and logo at once.
Choose our trade-show survival kit, charge it kit, promotional travel kit, tailgate kit, or create your own.
Contact us today and learn more about what we can do for you. We work with a ride variety of clients. If you’re new to promotional items, looking for an adjustment with your promotional items, or maybe even interested in custom t-shirts and apparel, contact us through our contact form, email, or by phone. We have dedicated representative ready to work with you on your order.